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Director of Marketing

AMARILLO, Texas 79104-3406
United States
employer
Please to view contact information for this job!
Date Posted: 08/05/2022 | Last Updated: 08/05/2022
Categories:
Marketing
Positions Available:
Full Time
Annual Salary Range:
Not Specified
Minimum Education Level:
Four Year Degree
Horse Breeds Associated With This Job:
American Quarter Horse
Languages Required:
Any Language
Drivers license required?
Yes
Commercial drivers license required?
No
Own car required?
No
Pets allowed?
No
Non-smoker required?
No
Live on site?
No
Will pay to relocate?
No
Height/Weight Specifications
(For riding positions only)
Height:   ft   in
Weight:   lbs
Job Description
Please apply at www.aqha.com/careers

The Director of Marketing oversees internal marketing strategies for all AQHA departments including membership, show, race, member programs, youth, corporate partners, media, international, QData, the AQHA Hall of Fame and Museum, and the American Quarter Horse Foundation. The Director of Marketing leads a team of experienced marketing professionals to implement initiatives, campaigns, sponsorships, and promotions across various platforms to drive membership and revenue growth and to continue to position AQHA and the America Quarter Horse as World leaders. This position works out of the international headquarters located in Amarillo, TX.
Job Requirements
• Manage the day-to-day operations of the marketing department and the marketing team.
• Develop innovative solutions for distinctive, compelling, and effective branding and marketing of AQHA and the American Quarter Horse. Continuously assess, understand, design, and implement programs and procedures that meet the needs of the membership and prospective members as well as positioning AQHA as the benchmark in the industry.
• Coordinate synergies and leverage multiple communication platforms including new media (social networks, blogs, podcasts, search engine optimization, etc.) as well as traditional “legacy” media (print, radio, TV) to maximize the reach and ROI.
• Spearhead sponsorship activation, negotiate and develop contractual agreements, then serve as the key liaison between AQHA and sponsored entities to ensure collateral and on-site activation needs are delivered.
• Meet with marketing strategists and internal clients, or departments, on a regular basis (monthly, bi-monthly, or quarterly) to monitor campaign success, identify unmet needs and develop solutions.
• Direct marketing strategists in the development of marketing playbooks.
• Administer the department’s budget.
• Coordinate with the Project Management Office on the development of marketing-related IT projects.
• Serve as staff liaison to AQHA’s Marketing & Membership Committee.
• Conduct research to identify needs areas within AQHA and the industry.
• Position AQHA’s products and services within and outside the industry with the ultimate goal of driving revenue.
• Assist with development and execution of AQHA programs, services, and events.
• Provide strategic branding and marketing direction across the Association.
• Requires a flexible schedule and travel to events for on-site activation and to professionally represent AQHA.
Benefits
• A dollar-for-dollar match of up to 6% of your annual salary within AQHA’s defined contribution retirement plan, with traditional 401(K) or Roth account options
• The first of the month after 30 days of employment you will be eligible to participate in AQHA’s Medical Plan (including pre-tax options), Life Insurance, Accidental Death and Dismemberment Insurance, and Short and Long-term Disability Insurance.
• Dental Insurance, Vision and additional Supplemental Life Insurance are available for purchase the first of the month after 30 days of employment.
• You will be eligible to participate in AQHF’s holiday and paid time off program.
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