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Social Media Coordinator

Pequannock, New Jersey 07440
United States

Please to view contact information for this job!

Date Posted: 04/16/2019 | Last Updated: 04/16/2019

Categories: Other
Positions Available: Full Time
Annual Salary Range: Not Specified
Minimum Education Level: Four Year Degree
Horse Breeds Associated With This Job: Any Breed
Languages Required: Any Language
Drivers license required? No
Commercial drivers license required? No
Own car required? No
Pets allowed? No
Non-smokers required? No
Live on site? No
Will pay to relocate? No
Height/Weight Specifications
(For riding positions only)
Height:   ft    in
Weight:   lbs
About The Facility
Reeves International, Inc., founded in 1946, is a privately-held New Jersey corporation, which made its name in the toy industry as a distributor for high-end European toys, gifts and collectibles. Today, Reeves manufactures and markets its Breyer Animal Creations® brand worldwide, as well as distributing a number of exciting, internationally recognized children’s toy brands in the U.S. and Canada.

Breyer Animal Creations®, founded in 1950, is one of America’s most iconic toy brands. Breyer creates the world’s finest model horses for play and collecting. Breyer is a brand that is enjoyed by children who love horses and enjoy Breyer’s active role play and adult collectors who love horses and appreciate the hand crafted and painted detail in every model horse. Breyer is known for making “portrait models” of real-life equine champions from Seabiscuit to Secretariat and the company has longstanding ties to the real horse world. Breyer markets itself through social media, events and boasts a world-wide community of fans ages 6-60!
Job Description
We are seeking an energetic and enthusiastic Social Media Coordinator to join our Marketing Communications team to create fun, engaging social media to support Breyer to increase engagement and drive sales. The ideal candidate has some public relations experience and loves to share a good story with images and video. She/he is a social media maven who is comfortable creating and editing fun pictures and videos to share on social media. Creative and efficient, she/he understands the benefits of creating and adhering to a social media calendar and tracking results to grow web traffic, and social media following.

1. Create/Share Social Media Content and Email Marketing Content – Create and share fun, appealing content focusing on images and video to drive consumers to the and websites on a regular basis. Update news sections, blogs, etc. on .
2. Collaborate – Collaborate with Marketing, Product Development and Creative Services to ensure content and campaigns support key product and brand initiatives.
3. Engage – Engage and update Breyer fans with lively, up-to-date postings on Breyer products and happenings, along with the real horse world news that inspires Breyer products and marketing activities. Connect with Customer Service to monitor fan feedback and comments for highest level of fan engagement.
5. Monitor Social Media Content – Monitor Breyer’s social media outlets on a daily basis (Facebook, YouTube, Instagram, Twitter, Pinterest and YouTube), analyzing content performance and social media trends and adjusting posting schedules, content, etc. to maximize Breyer’s reach.
6. Report – Report on statistics and results for each account.
Job Requirements
• Must be able to work with Breyer models to create fun photos and videos for use on social media and
• Must be a good writer able to write compelling headlines and copy as appropriate per media outlet.
• Have strong computer skills including PhotoShop and iMovie as well as knowledge of Hootsuite, You Tube, Instagram, Facebook, Pinterest, Twitter and the ability to learn and master new programs. Facility with Mail Chimp, HTML and CMS a plus.
• Work with web team to increase web traffic, social media following and club engagement.
• Have at least two years previous relevant experience in creating digital social media content for a consumer brand.
• Be able to handle multiple tasks in a fast-paced environment with a creative marketing approach.
• Be organized and detail-oriented with a passion for accuracy.
• BA/BS in marketing, digital marketing or related field.
We offer a competitive salary and comprehensive benefits package in a pleasant, suburban work environment.